Building brand identity in the age of social media
Ekhlassi Amir, Niknejhad Moghadam Mahdi, Adibi Amir MohammadKniha
Citace v seznamu literatury:
EKHLASSI, Amir; NIKNEJHAD MOGHADAM, Mahdi a ADIBI, Amir Mohammad. Building brand identity in the age of social media: emerging research and opportunities. Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA): IGI Global, [2017]. Dostupné z: https://doi.org/9781522551430.