Advertising in new formats and media
Pelsmacker Patrick deKniha
Citace v seznamu literatury:
PELSMACKER, Patrick de. Advertising in new formats and media: current research and implications for marketers. Bingley: Emerald Group Publishing Limited, 2016. ISBN 9781785603129. Dostupné také z: https://proxy.k.utb.cz/login?url=https://www.emerald.com/insight/publication/doi/10.1108/9781785603129.