Beyond multi-channel marketing
Palazzo Maria, Foroudi Pantea, Siano AlfonsoKniha
Citace v seznamu literatury:
PALAZZO, Maria; FOROUDI, Pantea a SIANO, Alfonso. Beyond multi-channel marketing: critical issues in dual marketing. Bingley, U.K.: Emerald Publishing Limited, 2020. ISBN 9781838676858. Dostupné také z: https://proxy.k.utb.cz/login?url=https://doi.org/10.1108/9781838676858.