Marketing management
Czinkota Michael R., Kotabe Masaaki, Vrontis Demetris, Shams S.M. RiadKniha
Citace v seznamu literatury:
CZINKOTA, Michael R.; KOTABE, Masaaki; VRONTIS, Demetris a SHAMS, S.M. Riad. Marketing management: past, present and future. Fourth edition. Cham: Springer, [2021]. ISBN 978-3-030-66915-7.