International marketing
Cateora Philip R., Money R. Bruce, Gilly Mary C., Graham John L.Kniha
Citace v seznamu literatury:
CATEORA, Philip R.; MONEY, R. Bruce; GILLY, Mary C. a GRAHAM, John L. International marketing. Eighteenth edition. New York, NY: McGraw-Hill Education, [2020]. ISBN 978-1-260-54787-0.