Sport consumer behaviour
Funk Daniel C., Alexandris Kostas, McDonald HeathKniha
Citace v seznamu literatury:
FUNK, Daniel C.; ALEXANDRIS, Kostas a MCDONALD, Heath. Sport consumer behaviour: marketing strategies. Second edition. London: Routledge, 2022. ISBN 9781000620382. Dostupné také z: https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=3317477&authtype=ip,shib&custid=s3936755.