Neuromarketing and big data analytics for strategic consumer engagement
Sousa Joana Coutinho deKniha
Citace v seznamu literatury:
SOUSA, Joana Coutinho de. Neuromarketing and big data analytics for strategic consumer engagement: emerging research and opportunities. Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA): IGI Global, [2018]. Dostupné z: https://doi.org/9781522548355.