The Routledge companion to marketing research
Wright Len Tiu, Moutinho Luiz, Stone Merlin, Bagozzi Richard P.Kniha
Citace v seznamu literatury:
WRIGHT, Len Tiu; MOUTINHO, Luiz; STONE, Merlin a BAGOZZI, Richard P. (ed.). The Routledge companion to marketing research. Routledge companions. London: Routledge, Taylor & Francis Group, 2021. ISBN 978-1-138-68278-8.