Handbook of research methods for marketing management
Nunkoo Robin, Teeroovengadum Viraiyan, Ringle Christian M.Kniha
Citace v seznamu literatury:
NUNKOO, Robin; TEEROOVENGADUM, Viraiyan a RINGLE, Christian M. (ed.). Handbook of research methods for marketing management. Handbooks of research methods in management. Cheltenham, UK: Edward Elgar Publishing, 2023. ISBN 978-1-0353-1549-9.