Strategic brand management in higher education
Nguyen Bang, Melewar T. C., Hemsley-Brown JaneKniha
Citace v seznamu literatury:
NGUYEN, Bang; MELEWAR, T. C. a HEMSLEY-BROWN, Jane. Strategic brand management in higher education. Routledge studies in marketing. Abingdon, Oxon: Routledge, 2019. Dostupné z: https://doi.org/9780429639432.