Strategic marketing management cases
Cravens David W., Crittenden Victoria Lynn, Lamb Charles W.Kniha
Citace v seznamu literatury:
CRAVENS, David W.; CRITTENDEN, Victoria Lynn a LAMB, Charles W. Strategic marketing management cases. 6th ed. The Irwin/McGraw-Hill series in marketing. Boston: Irwin/McGraw-Hill, c1999. ISBN 0256261253.