Marketing of high-technology products and innovations
Mohr Jakki J., Sengupta Sanjit, Slater Stanley F.Kniha
Citace v seznamu literatury:
MOHR, Jakki J.; SENGUPTA, Sanjit a SLATER, Stanley F. Marketing of high-technology products and innovations. 2nd ed. Upper Saddle River: Pearson/Prentice Hall, c2005. ISBN 0131411683. Dostupné také z: http://www.loc.gov/catdir/toc/ecip0416/2004007035.html.