Arts marketing insights
Bernstein Joanne ScheffKniha
Citace v seznamu literatury:
BERNSTEIN, Joanne Scheff. Arts marketing insights: the dynamics of building and retaining performing arts audiences. San Francisco: Jossey-Bass, c2007. ISBN 9780787978440. Dostupné také z: http://www.loc.gov/catdir/toc/ecip0620/2006029093.html.