Basic marketing
Cannon Joseph P., Perreault William D., McCarthy E. JeromeKniha
Citace v seznamu literatury:
CANNON, Joseph P.; PERREAULT, William D. a MCCARTHY, E. Jerome. Basic marketing: a global-managerial approach. 16th ed. McGraw-Hill higher education. New York: McGraw-Hill, 2008. ISBN 9780071277471.