The hero and the outlaw
Mark Margaret, Pearson CarolKniha
Citace v seznamu literatury:
MARK, Margaret a PEARSON, Carol. The hero and the outlaw: building extraordinary brands through the power of archetypes. New York: McGraw-Hill, c2001. ISBN 0071364153. Dostupné také z: http://www.loc.gov/catdir/toc/mh021/2001274378.html.