Advertising media planning
Kelley Larry D., Jugenheimer Donald W.Kniha
Citace v seznamu literatury:
KELLEY, Larry D. a JUGENHEIMER, Donald W. Advertising media planning: a brand management approach. 2nd ed. Armonk, N.Y.: M.E. Sharpe, c2008. ISBN 9780765620323. Dostupné také z: http://www.loc.gov/catdir/toc/ecip0719/2007022346.html.