Handbook of product placement in the mass media
Galician Mary-LouKniha
Citace v seznamu literatury:
GALICIAN, Mary-Lou (ed.). Handbook of product placement in the mass media: new strategies in marketing theory, practice, trends, and ethics. New York: Routledge, c2004. ISBN 0789025345. Dostupné také z: http://www.loc.gov/catdir/toc/ecip0412/2003027329.html.