Consumer.ology
Graves PhilipKniha
Citace v seznamu literatury:
GRAVES, Philip. Consumer.ology: the market research myth, the truth about consumers and the psychology of shopping. Boston: Nicholas Brealey, 2010. ISBN 9781857885507. Dostupné také z: http://www.loc.gov/catdir/enhancements/fy1110/2010015569-b.html.