Brand management in the fast food industry: a cultural perspective of the branding strategies of firms, and the behaviour of consumers in the Czech Republic and Ghana
Asamoah Emmanuel SelaseKniha
Citace v seznamu literatury:
ASAMOAH, Emmanuel Selase. Brand management in the fast food industry: a cultural perspective of the branding strategies of firms, and the behaviour of consumers in the Czech Republic and Ghana. Doctoral thesis summary. Zlín: Tomas Bata University, 2012. ISBN 9788074541957.