The rise of marketing and market research
Berghoff Hartmut, Scranton Philip, Spiekermann UweKniha
Citace v seznamu literatury:
BERGHOFF, Hartmut; SCRANTON, Philip a SPIEKERMANN, Uwe (ed.). The rise of marketing and market research. Worlds of consumption. New York, NY: Palgrave Macmillan, 2012. ISBN 978-0-230-34106-7.