Strategic management of technology and innovation
Burgelman Robert A., Christensen Clayton M., Wheelwright Steven C.Kniha
Citace v seznamu literatury:
BURGELMAN, Robert A.; CHRISTENSEN, Clayton M. a WHEELWRIGHT, Steven C. Strategic management of technology and innovation. 5th ed. McGraw-Hill international edition. Boston: McGraw-Hill, 2009. ISBN 9780071263290.