Marketing management and communications in the public sector
Pasquier Martial, Villeneuve Jean-PatrickKniha
Citace v seznamu literatury:
PASQUIER, Martial a VILLENEUVE, Jean-Patrick. Marketing management and communications in the public sector. Routledge masters in public management. Abingdon: Routledge, 2012. ISBN 9780203144923. Dostupné také z: http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=444010&lang=cs&site=ehost-live&authtype=ip,shib&custid=s3936755.