Handbook of marketing strategy
Shankar Venkatesh, Carpenter Gregory S.Kniha
Citace v seznamu literatury:
SHANKAR, Venkatesh a CARPENTER, Gregory S. (ed.). Handbook of marketing strategy. Cheltenham: Edward Elgar, c2012. ISBN 9781781005224. Dostupné také z: http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=449778&lang=cs&site=ehost-live&authtype=ip,shib&custid=s3936755.