Marketing management
Peñaloza Lisa, Toulouse Nil, Visconti Luca MassimilianoKniha
Citace v seznamu literatury:
PEÑALOZA, Lisa; TOULOUSE, Nil a VISCONTI, Luca Massimiliano (ed.). Marketing management: a cultural perspective. London: Routledge, 2012. ISBN 9780203357262. Dostupné také z: http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=444544&lang=cs&site=ehost-live&authtype=ip,shib&custid=s3936755.