Ratings analysis
Webster James G., Phalen Patricia F., Lichty Lawrence WilsonKniha
Citace v seznamu literatury:
WEBSTER, James G.; PHALEN, Patricia F. a LICHTY, Lawrence Wilson. Ratings analysis: the theory and practice of audience research. 3rd ed. LEA's communication series. Mahwah, N.J.: L. Erlbaum Associates, c2006. ISBN 080585410X. Dostupné také z: http://www.loc.gov/catdir/enhancements/fy0623/2005040071-d.html.