New challenges to international marketing
Sinkovics Rudolf R., Ghauri Pervez N.Kniha
Citace v seznamu literatury:
SINKOVICS, Rudolf R. a GHAURI, Pervez N. New challenges to international marketing. Advances in international marketing. Bingley, U.K.: Emerald, c2009. ISBN 9781848554696. Dostupné také z: https://proxy.k.utb.cz/login?url=https://www.emerald.com/insight/publication/doi/10.1108/S1474-7979(2009)20.