Designing winning products
Woodside Arch G., Liukko Timo, Lehtonen AriKniha
Citace v seznamu literatury:
WOODSIDE, Arch G.; LIUKKO, Timo a LEHTONEN, Ari. Designing winning products. Advances in business marketing and purchasing. New York: JAI, 2000. ISBN 9781849500609. Dostupné také z: https://proxy.k.utb.cz/login?url=http://www.emeraldinsight.com/1069-0964/10.