Measurement and research methods in international marketing
Sarstedt Marko, Schwaiger Manfred, Taylor Charles R.Kniha
Citace v seznamu literatury:
SARSTEDT, Marko; SCHWAIGER, Manfred a TAYLOR, Charles R. Measurement and research methods in international marketing. Advances in international marketing. Bingley, U.K.: Emerald, 2011. ISBN 9781780520957. Dostupné také z: https://proxy.k.utb.cz/login?url=https://www.emerald.com/insight/publication/doi/10.1108/S1474-7979(2011)22.