Business-to-business marketing management
Glynn Mark S., Woodside Arch G.Kniha
Citace v seznamu literatury:
GLYNN, Mark S. a WOODSIDE, Arch G. Business-to-business marketing management: strategies, cases, and solutions. Advances in business marketing and purchasing. Bingley, U.K.: Emerald, 2012. ISBN 9781780525778. Dostupné také z: https://proxy.k.utb.cz/login?url=http://www.emeraldinsight.com/1069-0964/18.