Interdisciplinary approaches to product design, innovation, & branding in international marketing
Swan K. Scott, Zou ShaomingKniha
Citace v seznamu literatury:
SWAN, K. Scott a ZOU, Shaoming. Interdisciplinary approaches to product design, innovation, & branding in international marketing. Advances in international marketing. Bingley, U.K.: Emerald, 2012. ISBN 9781781900178. Dostupné také z: https://proxy.k.utb.cz/login?url=http://www.emeraldinsight.com/1474-7979/23.