The new rules of marketing & PR
Scott David MeermanKniha
Citace v seznamu literatury:
SCOTT, David Meerman. The new rules of marketing & PR: how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly. 4th ed., compl. rev. and updated. Hoboken, New Jersey: John Wiley, c2013. ISBN 9781118488768.