The new strategic brand management
Kapferer Jean-NoëlKniha
Citace v seznamu literatury:
KAPFERER, Jean-Noël. The new strategic brand management: advanced insights and strategic thinking. 5th ed. London: Kogan Page, 2012. ISBN 9780749465162. Dostupné také z: http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=429882&authtype=ip,shib&custid=s3936755.