Winning at new products
Cooper Robert G.Kniha
Citace v seznamu literatury:
COOPER, Robert G. Winning at new products: creating value through innovation. Fourth edition. New York: Basic Books, a member of the Perseus Books Group, [2011]. ISBN 9780465025848. Dostupné také z: http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=583979&authtype=ip,shib&custid=s3936755.