Handbook of social media management
Friedrichsen Mike, Mühl-Benninghaus WolfgangKniha
Citace v seznamu literatury:
FRIEDRICHSEN, Mike a MÜHL-BENNINGHAUS, Wolfgang (ed.). Handbook of social media management: value chain and business models in changing media markets. Media business and innovation. Berlin: Springer, [2013]. Dostupné z: https://doi.org/9783642288975.