Strategic customer management
Payne Adrian, Frow PennieKniha
Citace v seznamu literatury:
PAYNE, Adrian a FROW, Pennie. Strategic customer management: integrating relationship marketing and CRM. Cambridge: Cambridge University Press, 2013. ISBN 9781107333192. Dostupné také z: http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=533819&authtype=ip,shib&custid=s3936755.