Business model generation
Osterwalder Alexander, Pigneur Yves, Clark TimKniha
Citace v seznamu literatury:
OSTERWALDER, Alexander a PIGNEUR, Yves, CLARK, Tim (ed.). Business model generation: a handbook for visionaries, game changers, and challengers. Hoboken: Wiley, [2010]. ISBN 9780470901038. Dostupné také z: http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=335366&authtype=ip,shib&custid=s3936755.