Marketing of high-technology products and innovations
Mohr Jakki J., Sengupta Sanjit, Slater Stanley F.Kniha
Citace v seznamu literatury:
MOHR, Jakki J.; SENGUPTA, Sanjit a SLATER, Stanley F. Marketing of high-technology products and innovations. 3 rd ed., Pearson new international ed. Harlow, Essex: Pearson, c2014. ISBN 9781292040332.