Consumer ethnocentrism as a strategic tool for developing domestic brand equity in developing countries
Wanninayake W. M. C. BandaraKniha
Citace v seznamu literatury:
WANNINAYAKE, W. M. C. Bandara. Consumer ethnocentrism as a strategic tool for developing domestic brand equity in developing countries. Doctoral thesis summary. Zlín: Thomas Bata University, 2014. ISBN 9788074543333.