New product development
Annacchino Marc A.Kniha
Citace v seznamu literatury:
ANNACCHINO, Marc A. New product development: from initial idea to product management. Amsterdam: Butterworth-Heinemann, 2003. ISBN 9780080469898. Dostupné také z: https://proxy.k.utb.cz/login?url=http://app.knovel.com/hotlink/toc/id:kpNPDFIIPA/new_product_development__from_initial_idea_to_product_management.