Field guide to case study research in business-to-business marketing and purchasing
Woodside Arch G., Pattinson Hugh, Marshall RogerKniha
Citace v seznamu literatury:
WOODSIDE, Arch G.; PATTINSON, Hugh a MARSHALL, Roger. Field guide to case study research in business-to-business marketing and purchasing. Advances in business marketing and purchasing. Bingley, U.K.: Emerald, 2014. ISBN 9781784410797. Dostupné také z: https://proxy.k.utb.cz/login?url=http://www.emeraldinsight.com/1069-0964/21.