Handbook of consumer psychology
Haugtvedt Curtis P., Herr Paul, Kardes Frank R.Kniha
Citace v seznamu literatury:
HAUGTVEDT, Curtis P.; HERR, Paul a KARDES, Frank R. (ed.). Handbook of consumer psychology. Marketing and consumer psychology series. New York: Psychology Press, Taylor & Francis Group, [2008]. ISBN 9780805856033.