A framework for embedding a strong brand-oriented culture and its implications for enterprises: African and European MSMEs' evidence
Nedu Osakwe ChristianKniha
Citace v seznamu literatury:
NEDU OSAKWE, Christian. A framework for embedding a strong brand-oriented culture and its implications for enterprises: African and European MSMEs' evidence. Doctoral thesis summary. Zlin: Tomas Bata University in Zlín, 2016. ISBN 9788074546396.