Advertising and public relations research
Jugenheimer Donald W., Bradley Samuel D., Kelley Larry D., Hudson Jerry C.Kniha
Citace v seznamu literatury:
JUGENHEIMER, Donald W.; BRADLEY, Samuel D.; KELLEY, Larry D. a HUDSON, Jerry C. Advertising and public relations research. Second edition. London: Routledge, Taylor & Francis Group, 2015. ISBN 9780765636065.