Agricultural marketing and consumer behavior in a changing world
Wierenga B., Tilburg A. van, Grunert Klaus G., Steenkamp Jan-Benedict E. M., Wedel MichelKniha
Citace v seznamu literatury:
WIERENGA, B.; TILBURG, A. van; GRUNERT, Klaus G.; STEENKAMP, Jan-Benedict E. M. a WEDEL, Michel (ed.). Agricultural marketing and consumer behavior in a changing world. New York: Springer Science+Business Media, 1997. ISBN 9781461378792.