Social marketing and behaviour change
Brennan Linda, Binney Wayne, Parker Lukas, Aleti Torgeir, Nguyen DangKniha
Citace v seznamu literatury:
BRENNAN, Linda; BINNEY, Wayne; PARKER, Lukas; ALETI, Torgeir a NGUYEN, Dang. Social marketing and behaviour change: models, theory and applications. Paperback edition. Cheltenham: Edward Elgar Publishing, 2016. ISBN 9781784711528.