Marketing for competitiveness
Kotler Philip, Kartajaya Hermawan, Hooi Den HuanKniha
Citace v seznamu literatury:
KOTLER, Philip; KARTAJAYA, Hermawan a HOOI, Den Huan. Marketing for competitiveness: Asia to the world! : in the age of digital consumers. New Jersey: World Scientific, [2017]. ISBN 9789813201965.