Global marketing
Alon Ilan, Jaffe Eugene D., Prange Christiane, Vianelli DonataKniha
Citace v seznamu literatury:
ALON, Ilan; JAFFE, Eugene D.; PRANGE, Christiane a VIANELLI, Donata. Global marketing: contemporary theory, practice, and cases. Second edition. New York: Routledge, Taylor & Francis Group, 2017. ISBN 9781138807884.