Total Quality in Marketing
Johnson William C., Chvala Richard J.Kniha
Citace v seznamu literatury:
JOHNSON, William C. a CHVALA, Richard J. Total Quality in Marketing. The St. Lucie Press total quality series. Boca Raton, FL: CRC Press, 2017. ISBN 9781351407861. Dostupné také z: https://proxy.k.utb.cz/login?url=https://www.taylorfrancis.com/books/e/9781351407878.