Customer loyalty and supply chain management
Russo Ivan, Confente IleniaKniha
Citace v seznamu literatury:
RUSSO, Ivan a CONFENTE, Ilenia. Customer loyalty and supply chain management: business-to-business customer loyalty analysis. Routledge studies in business organizations and networks. Abingdon, Oxon: Routledge, 2017. ISBN 9781351669368. Dostupné také z: https://proxy.k.utb.cz/login?url=https://www.taylorfrancis.com/books/9781351669368.