Handbook of marketing analytics
Mizik Natalie, Hanssens Dominique M.Kniha
Citace v seznamu literatury:
MIZIK, Natalie a HANSSENS, Dominique M. (ed.). Handbook of marketing analytics: methods and applications in marketing management, public policy, and litigation support. Cheltenham: Edward Elgar Publishing, [2018]. ISBN 9781784716745.